Showing posts with label Steve Jobs. Show all posts
Showing posts with label Steve Jobs. Show all posts

Wednesday, January 23, 2013

The Tablet "Revolution"

Tablets had existed long before Apple began work on the iPad, but were resigned to a niche market of upper-class businessmen who already had a laptop/netbook and just wanted another toy of sorts. Jobs decided that, when combined with Apple's new multi-touch screen interface, the tablet could be "revolutionized" just like what was done with the iPhone. The reveal of Apple's iPad received a lot of speculation and backlash from the technological community at large, who argued that it just looks like "an extra large iPhone," but with less functionality, and that productivity could still be better achieved with a full-keyboard laptop (ironically, there is now a quite popular keyboard attachment for the iPad).

                                                      Congrats, you've invented the laptop?
                                                   
However, Apple's marketing team, under the severe watch of Jobs, pulled a miracle once again. Simple, elegant, and "different" commercials were aired that touted the usability and features of the new iPad. Simple and straightforward.Wozniak is quoted in Jobs's biography on the success of the device, saying that Jobs had an uncanny ability to "sell you a product that you don'e need, yet suddenly can't live without." Development of apps for the iPad became almost double that of the iPhone, now accounting for the larger screen space and utilizing the faster in-house processor bespoke to the machine. Thanks to these new developments and the ingenious marketing campaign, The first iPad became the most successful consumer electronic product according to units shipped.

Wednesday, January 16, 2013

Steve Jobs: College Material?

Steve Jobs is an unusually forward individual. His self-assuredness sometimes seems to come off as cockiness or even narcissism...but there's no doubt that the man isn't ashamed of anything he says!

One of his comments at his famous commencement speech at Stanford University that I found a bit awkward was his remark he made about how he dropped out of college because he "didn't see the value in it." How ironic that a college dropout (though one of the most successful men in America notwithstanding) is speaking at the commencement of one of America's most famous universities! Didn't anyone check this guy's credentials?

                                                              "What? I'm just that awesome."

Through this comment, though, Jobs is just saying that college wasn't for him. His adopted parents - who promised his biological mother that he would go to college - technically kept their promise, but it seems like Jobs himself wasn't really into it anyway, despite this promise and the societal pressure around him. This shows his totally individualistic approach toward his own life, a message he preaches to the listeners at Stanford. Don't get "caught up in anyone else's dogma," he says. Though you may be pressed into thinking that a certain way of living is right, you should always and only do what you think is best. 

What I got out of this is that one should always pursue their passions to their fullest extent, and if their interests change, follow the new passions. Living by this strict doctrine of The Self, Steve Jobs was fortunate in his life to do what he loved and love what he did. His message to "stay hungry, stay foolish" encourages others to do the same.